Wednesday, 23 November 2011

(Production) - Charity synergy in the music video

My partner and I have been discussing ideas of how to make our music video look realistic and fit music video conventions.
In our INITIAL MUSIC VIDEO the narrative scenes are are prominent and frequent than the performance scenes. Although my partner and I know that, as the band is up coming, we need to make sure that they stand out in their videos, the song we are creating a music video for has quite a sad, lonely tone and we feel that we could work together with different companies to give the song a true meaning. Therefore, we feel that we would like to make sure that the narrative scenes stand out more, for example having several close-ups of our main characters face, than the performance scenes so that the narrative stays in our audiences head. Also, we are only creating one song from the bands album and so if we were able to create several music videos for the band we would ensure that the rest of the videos we produced concentrated on the band and the feel of the band.


Samaritans

As the protagonist in the narrative is a victim of bullying and child abuse, we feel that it may be a good idea to advertise a charity that 'aims to provide emotional support to anyone in distress.' Particular as our TARGET AUDIENCE is teenagers, which are one of the highest age groups to be at risk of suicide.


Similar to X factor's charity single, but a bit less dramatic



Texts:
We would like Samaritans to only really appear in our music video as they will only really be working with them for one song and the other songs will concentrate on the band. Therefore, they most likely will not appear on either our digipak or magazine advert. Although, we may include them in the MESSAGE on the inside of our digipak.



why?
We have decided to do this because my partner and I are both teenagers so the narrative is quite close to our hearts i would say. Also, as we have made our narrative most prominent, we feel that we should give an explanation for this and working together with a charity, we think, helps give an explanation.



My partner and I are in the early stages of discussing this idea and will discuss this some more in our next meeting to see if it will work.

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