Friday, 6 January 2012
Thursday, 5 January 2012
Evaluation - Part 3: How effective the combination of my main products and ancillary texts is
Synergy: My partner and I tried to create synergy through the locations and background images in our work. To do this we used some of the RECCI IMAGES that we took whilst filming our music video for both the DIGIPAK and MAGAZINE ADVERT . We felt that this would would connect the all three texts and give the audience something to use to help find the products, e.g. when in a record store the audience looking for the digipak will know from the band's music video and magazine advert that the images on the digipak will include trees and leaves, making the product easy to find.
Also, In order to combine my main product, my music video, to my ancillary texts, my digipak and magazine advert, I carried the music videos CHARITY SYNERGY through to my ancillary texts to ensure that all of the texts connoted the calm, reflective tone and serious themes that the band holds. For both ancillary products I added the Samaritans logo and in the digipak I added a thank you message to Samaritans, which informs readers about what Samaritans is and what they do. My partner and I felt that using a charity would help express the serious themes that the band reflects upon in their work, through the charity we chose, as we felt that this would help reflect the band's style of being less manufactured and more credible and organic. In a way, my partner and I tried to use synergy in the texts as a way of expressing the band's mode of address.
Mode of address:
My partner and I wanted to have the band connect with the audience and tried to do this in several ways. Firstly, we wanted the tone of the video to connect and be relatable to the audience, to this we decided to include to different tones to the video, excited and depressed, so that we could open the target audience up and relate to audiences who are in different moods. Secondly, we asked are actors to stand and perform, in the performance, scenes in a relaxed and playful manner. We asked them to do this, so that we could communicate to the audience the young, natural style of the band and make the band appealing to there target audience, through showing the band's style, through there body language, of being ordinary, fun loving people. Alongside this, we decided to use young actors to play the roles of the band members, as are TARGET AUDIENCE is young, we felt this would make the band more relatable to them and show that they are just like them, through there childlike body language, e.g. playing in leaves, and stylish, young clothing, e.g. converse, worn by the male guitarist.
Representation of the artist:
As my partner and I decided to use the recci images from our music video as images for the digipak and magazine advert, ensuring that the representation of the artist/band combined our music video to our digipak and magazine advert was not to difficult. As we had planned to take some recci images when filming the video and later decide if we wanted to use them in our ancillary texts, we asked the actors to wear very specific clothing and shoes when we PREPARED TO FILM, to ensure that they would fit right with each texts and be able to represent the band. My partner and I wanted to give the representation of a young, indie band that, at the same time, has quite a lot of depth and have passion in their lyrics. To do this we had the band wear stereotypical indie costumes, e.g. checkered shirts and Doc Martens. To connote that the band had depth and meaning to their lyrics we used the natural lighting in the LOCATION of filming. My partner and I felt this light would reflect the band's serious nature, as the natural lighting connoted a dark, mysterious and moody environment, which reflected into the people in it. As we filmed the video in Hainualt forest, on a cold but sunny day, we had the opportunity to use the lighting to our advantage, by using the lighting to create a dark, emotionally atmosphere to the set location and therefore to the images, which connoted the band's depth and helped show the idea that the band is credible, natural and not manufactured. This representation was shown through the main product and the ancillary texts through the use of the same or similar pictures in each texts and the same font used for both ancillary text.
Alongside this, in all three texts the band members are wearing the same clothing, adding to the synergy.
Mode of address:
My partner and I wanted to have the band connect with the audience and tried to do this in several ways. Firstly, we wanted the tone of the video to connect and be relatable to the audience, to this we decided to include to different tones to the video, excited and depressed, so that we could open the target audience up and relate to audiences who are in different moods. Secondly, we asked are actors to stand and perform, in the performance, scenes in a relaxed and playful manner. We asked them to do this, so that we could communicate to the audience the young, natural style of the band and make the band appealing to there target audience, through showing the band's style, through there body language, of being ordinary, fun loving people. Alongside this, we decided to use young actors to play the roles of the band members, as are TARGET AUDIENCE is young, we felt this would make the band more relatable to them and show that they are just like them, through there childlike body language, e.g. playing in leaves, and stylish, young clothing, e.g. converse, worn by the male guitarist.
Representation of the artist:
As my partner and I decided to use the recci images from our music video as images for the digipak and magazine advert, ensuring that the representation of the artist/band combined our music video to our digipak and magazine advert was not to difficult. As we had planned to take some recci images when filming the video and later decide if we wanted to use them in our ancillary texts, we asked the actors to wear very specific clothing and shoes when we PREPARED TO FILM, to ensure that they would fit right with each texts and be able to represent the band. My partner and I wanted to give the representation of a young, indie band that, at the same time, has quite a lot of depth and have passion in their lyrics. To do this we had the band wear stereotypical indie costumes, e.g. checkered shirts and Doc Martens. To connote that the band had depth and meaning to their lyrics we used the natural lighting in the LOCATION of filming. My partner and I felt this light would reflect the band's serious nature, as the natural lighting connoted a dark, mysterious and moody environment, which reflected into the people in it. As we filmed the video in Hainualt forest, on a cold but sunny day, we had the opportunity to use the lighting to our advantage, by using the lighting to create a dark, emotionally atmosphere to the set location and therefore to the images, which connoted the band's depth and helped show the idea that the band is credible, natural and not manufactured. This representation was shown through the main product and the ancillary texts through the use of the same or similar pictures in each texts and the same font used for both ancillary text.
House style/branding:
My partner and I used similar images in all three of our texts to help connote the band's style and make them easily recognisable as a brand. For example, we decided to carry the forest location from our music video through to the other to texts. We used this mise-en-scene to connote to the audience the calm side of the band, which allowed us to contrast against the emotional tones of the narrative scenes at the same time. To give the band a strong branding and show their calm, but childlike style, we decided to go for a colour pallet of oranges and greens. We felt that these colours would emphasis the autumnal feel of the band's products and connote their raw and simple style throughout their texts.
Themes:
The themes in the performance scenes of the music video centred around bullying and domestic abuse and we tried to pull together the music video with the ancillary texts through including features of the music video in the ancillary texts, e.g. the Samaritan symbol. In contrast, the themes in the performance scenes included, having fun, nature and friendship. To draw the later themes to the ancillary texts we used images of the band throwing leaves in the air and mucking around in the magazine advert and digipak.
Monday, 2 January 2012
Evaluation - Part 2: how my media product uses, develops or challenges froms & conventions of real media products
My partner and I also took inspiration from Kelly Rowland's song 'stole'. However were unable to include this into the video above due to converting issues.
My partner and I gained inspiration for this video, particularly from the close-ups used in the videos performance scenes, as we realised that through this style of shot the characterise emotion and the overall tone of the video could be connoted very well. My partner and I had a look at a variety of music videos and realised that, in those were the narrative was emphasised more over the performance scenes, there was more close-ups used in the narrative scenes. Therefore, we tried to stick to this convention of a narrative emphasised music video, such as Kelly Rowland's 'Stole', and used close-ups mostly in the narrative scenes.
Although we did challenge the usually conventions of a music video, where there is a balance of both narrative and performance, e.g. Nickelback's 'Ill come for you', by deciding to use close-ups mainly in the narrative scenes. When researching music videos my partner and I found that, when the tone of the song is sad, it's video usually contains many close-ups of the artist's face, to help connote this tone.In this way, we did challenge the conventions of a music video. We decided to do this, because we wanted the emotion to come across in the narrative scenes and to make the performance scenes more calm, simple and childlike.
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