Monday, 2 January 2012

Evaluation - Part 2: how my media product uses, develops or challenges froms & conventions of real media products




My partner and I also took inspiration from Kelly Rowland's song 'stole'. However were unable to include this into the video above due to converting issues.





My partner and I gained inspiration for this video, particularly from the close-ups used in the videos performance scenes, as we realised that through this style of shot the characterise emotion and the overall tone of the video could be connoted very well. My partner and I had a look at a variety of music videos and realised that, in those were the narrative was emphasised more over the performance scenes, there was more close-ups used in the narrative scenes. Therefore, we tried to stick to this convention of a narrative emphasised music video, such as Kelly Rowland's 'Stole', and used close-ups mostly in the narrative scenes.
Although we did challenge the usually conventions of a music video, where there is a balance of both narrative and performance, e.g. Nickelback's 'Ill come for you', by deciding to use close-ups mainly in the narrative scenes. When researching music videos my partner and I found that, when the tone of the song is sad, it's video usually contains many close-ups of the artist's face, to help connote this tone.In this way, we did challenge the conventions of a music video. We decided to do this, because we wanted the emotion to come across in the narrative scenes and to make the performance scenes more calm, simple and childlike.

No comments:

Post a Comment