(Pre-Production) Music video analysis 3: Kelly Rowland - Stole

This is the music video for Kelly Rowland's 'Stole':

(Pre-Production) Music video analysis 2: Laura Marling - Ghosts

This is the music video for Laura Marling's 'Ghosts':

(Pre-Production) Music video analysis 1: Nickelback - I'd come for you

This is the Nickelback video for 'I'd come for you':

(Pre-Production) - Who my audience is

I have created a powerpoint factfile for who I think is a good represntation of the target audience for my music video.

(Pre-Production) - Reflection Blog Week 3

Audience feedback PowerPoint:
This week I created an AUDIENCE RESEARCH FEEDBACK POWERPOINT for the feedback I received from the SURVEY I created last week.
I found it quite hard to find people willing to take my survey, so it took me a few days to gain enough feedback to create my feedback PowerPoint. Once I had, however, I found analysing the result not to difficult as a lot of the feedback from different people was quite similar.

Adding to this blog post, I wrote an overall analysis of my survey results. Generalising my results, I wrote a small paragraph for some of the most important aspect of the video, trying to give an overall impress of what I found the audience wanted to see a music video.
E.g. Location: Audiences would like to see a country music style song include urban locations in its video, as this would make the video more unique.

    

Costume: Costumes should be contemporary, similar to the outfits Mumford and sons wear. As this would give the video a more contemporary feel.

Song decisions:

This week was the week we're me and my partner, Anna, had to sit down and decide which song we would use to create the video. We decided in the end to use the video Anna had picked because there was a bigger variety of pace change in her song, which would help give us more variety in shot types and enable us to have  long and short shots. I am happy to be creating a music video with Anna's song and not my own as I think her song allows us to do a lot more different camera movements.

Next Week:
In the following week I will take time to listen to our song choose two or three times each day in order to learn the lyrics of the song and familiarise myself with it rhythm.

(Pre-Production) - Feedback and analysis from my audience research survey

This is some of the feedback I received from the SURVEY I gave out to find out about what people wanted to see in a music video.



Here is the SUMMARY OF FEEDBACK for the survey.

Here is an analysis of results PowerPoint for the survey:

Audience research feedback PowerPoint

Below is some overall analysis of results about what I have found out from my audience research.

In my research, I aimed to find out what people wanted to see from a country style music video.

Firstly, After giving my pitch about what I thought the video should look like, I sat down with my class to gain some PITCH ANALYSIS. This gave me some ideas on how to make the video original, where to film and made me aware of what problems I may face along the way, e.g. Trying to find a suitable actor to play the main role.

After this I create a SURVEY, to give to twenty volunteers, who kindly agreed to give me feedback to the survey I had created to find out about what audiences wanted to see from a music video.

The results suggested that:

Location: Audiences would like to see an updated version of a country music video, using urban, city location mixed with rustic locations, such as old pubs, to contrast between the old style of country music video s and the more modern style.

Costume: The customers for the video should be some what like the customers bands such as Old Cow Medicine Show and Mumford and Sons wear.

Narrative and performance: The audience want to see a mixture of the artist performing his sing and a narrative running thought the video.

Style: The style of the video should be quite relaxed, as the song itself is relaxed. However the video should have some fast paced moments to make it stand out and keep the audience attention.

After a discussion with my PARTNER, we have decided that we will produce a music video for a song she has chosen. The song is by 50 LEAVES and is called Man On Fire.

(Pre-Production) - Reflection blog Week 2

Questionaire:
This week I created a QUESTIONNAIRE, which I will be giving out in order to find out some information about what audiences actually want to see go into a music video. I used surveymonkey.com to do this, which I found a bit hard to use when I first started using it, but I got used to all the terminology they used after a few questions.

Permission:

This week I finalised PERMISSION to use FRANK LEDAY's song for my music video.

                                      

Next Week:

In the coming week I will give my questionnaire out to around twenty people. I may use Facebook or Twitter to ask people if they want to answer the questionnaire, as this will save time and they will be able to access Frank Leday's profile easily by taking the questionnaire online instead of in print.

(Pre-Production) - Audience research into music videos

AUDIENCE RESEARCH SURVEY

(Pre-Production) - Beachcombing for my music video ideas

 I may use dull colours, similar to above, to help connote the sad tone of the video narrative.

I am thinking about the idea of using shallow focus shots to show the facial expression of the videos many character and still be able to connote the narrative of the story at the same time. I also think Shallow focus will fit with the Indie genre of the song.

The animation in this video was the kind of animation I was thinking of sing for my music video.

 The idea of using animation in a music video seems quite unique and different.

 Me and my partner are thinking about using animation to show that when the character, in the narrative, listens to her Ipod she  can escape from her bullies and the real world.

 The picture of the school, (above), and house, (below), are the kind of location I will be using to film my music video.

I like the idea of using an establishing shot to show the grand size of the house and connote the idea that behind every perfect looking house, there may be very big problems.



(Pre-Production) - Job role allocation table

(Pre-Production) Reflection Blog: Summer and week 1

Summer:

During the summer holidays I wrote 25 WORDS on three songs, on what I think the songs music video would look like. This helped me decide which song to pick for my music video. Over the holidays I went to some country music concerts which inspired me to pick 'In This Life' by FRANK LEDAY.

I also created a PITCH for a music video for Leday's song, having to gain permission from the artist before I did this. In gaining permission I found some problems, because the artist did not reply to my email at first. However, after emailing the artist again, he said yes.

Week 1:

In the first week back at school I presented my PITCH to the class and had a discussion with them to gain FEEDBACK from them about what they thought about the ideas I had for the music video. I found it quite hard to get my ideas across properly, because I do not really like to get up in front of class. But my class mates said that they understood what I was trying to get across, so it worked out OK. After the feedback discussion, I found that i may have a problem finding actors for my music video. This is because the actors I need for the video would be around 25-30, if not older and I do not really know any males from this age gap who would have the time to be in the music video. In the following weeks I will sit down with my partner to discuss this problem and write a firm final treatment.

(Pre-Production) - The initial ideas pitch feedback and analysis

The pitch for my music video





The feedback for my pitch

The feedback I received about my initial ideas for my music video was mostly positive, with the feedback saying that the video will really work well with the style of music.

Casting Challenge:
I agreed with the feedback about my casting challenge, as the song puts a picture in your head about what the artist will look like: 25- 30, rustic looking, with stubble. This will be a challenge to find an actor who fits the mental image you receive from the song, because I feel that the grain of voice for the song fits a particular look. I do not know a lot of males in this age gap who would actually have the time to be part of the video. To over come this challenge I may hold auditions or ask around to find if anyone knows of someone who would fit the part.

i felt that the grain of voice fits  particular images of the video.

Audience:
The group suggested that the audience for the song, instead of women between 30-60, should be males between 25-40. This is because the artist is male and the song is about a guy splitting up from his girlfriend and it is from a guys perspective. I will take this feedback on board and aim the song more towards what the feedback has suggested.

Location:
The last piece of feedback suggested that the location of the video may be quite hard to get right, as the style is very country and American. They suggested that I should make the video more contemporary and use the location that are more easily available to me. They suggested that should use more of a city location, but still have the relaxed, country style that fits the song. Do this I may film in a city location that still has few people around, so you still get a relaxed fell from the song. To  help me a research this idea they suggested that I look at artists like Laura Marling. I have been looking at different music videos to help me get an idea of how to make this idea work and Skylar Grey's Invisible gave me some good idea about how to use a city location and still show how alone the artist/actor is feeling.

(Pre-Production) - Song permission

This is the email reply I received from Frank Leday, confirming that I could use his song to create a music video.

Pre Production: My Music Video Pitch

The initial ideas pitch

Frank Leday - In this life - http://www.unsigned.com/1frankleday
 (who has agreed to let me make the music video for his song)

Trace Adkins - Just Fishin' - http://www.youtube.com/watch?v=IheODRwalEw&ob=av2e

I will also create a DVD cover and a magazine article to go alongside my music video, these will follow the same style as the music video, sticking to the country music theme.