Wednesday, 14 December 2011

Evaluation - Part 1, The Brief

The brief we were working to was:

A promotion package for the release of an album, to include a music promo video, together with two of the following three options:
- A website homepage of the band:
- A digipak for the album's releases (option picked)
- A magazine advertisement for the digipak (option picked)


The artist we picked was 50 LEAVES, who were an indie band from Manchester, made up of four young men. However, they have now split up. We found this band on http://www.unsigned.com/ and then emailed the band on the contact address we found on their unsigned.com page to gain permission to use the band for our work.


50 leaves song 'Man on Fire' was not the song I had originally chosen to complete my brief with. I had chosen FRANK LEDAY'S song 'In This Life' which was the song I had created a POWERPOINT pitch on, to show the type of aspects I would include in my music video for the artist. However, after discussing my PowerPoint with my partner, we felt that it may be more accessible to create a video for a young indie band, as finding actors of a young age, with a indie style to them, would be less difficult than finding an actor similar to Frank Leday. This was because Frank Leday has a country style and is around 45.
My partner an I also felt that we could be more creative with the music video, digipak and music video if we used 50 leaves as the tone of the song allowed us to play around with how emotionally or upbeat we wanted the music video to be.

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